Even the most reputable individuals in the world who succumb to a faux paus like Michel Vick had with his dog fighting scandal certainly ruined his reputation but the world forgives in time and those negative articles do tend to disappear over time. Time heals all wounds. Right? Well in a way. Today Google gets to decide when your wounds are healed according to their search results. Thats why online reputation management services are sprouting up all over the place to help those who had a troubling past clean up their future for the better.
With search engines acting as a chalk board that anybody can put up just about anything it is incredibly important that people do go out and look for ways to prepare for the worst because the question is not if somebody will try to defamate your character but the answer is when it will happen.